Unit 2

 Logistics means the detailed organising and implementation of a project or making of a product Things included in logistics: Researching information and analysing it The movement of equipment Gathering and creation of assets Organising or assigning the appropriate and correctly skilled staff for a job Carrying out the planning and scheduling  Creating the pre production documents Communicating with a client

  What are the unique selling points and the main functions of the software Monday.com The main functions are to Enable organisations to manage tasks, projects and teamwork it can be used to manage ad campaigns, track bugs, manage your customer projects and to manage video production Advantages It lets you have total customisation and control It allows for better communication, cooperation and visibility 

 What is mainstream audience? Everyone can relate to or enjoy common interests. A lot of age ranges What is a Niche audience? Specialist product. Small number of people can relate to or enjoy. Smaller demographic  What is psychographic profiling? Young and Rubicam came up with psychographic profiles. People are split into different profiles based on their age and lifestyles. Values, attitudes and lifestyle  What does go demographics tell us? Targeting on your local area. Promoting local companies and based on what you look at online where digital media products are popular What is social grade? Which organisation invented this? A social grade is based on people’s Income, lifestyle and occupation and was invented by the NRS or now commonly known as pamco Project management software - used by all team members, hub Collaboration  Sharing documents and access documents Standardised planning document formats Delegate tasks easily Remote working Budgeting Communication too...